Event Branding Design
The Challenge
Alliance Française de Kuala Lumpur sought to elevate Le French Festival 2024 with a compelling brand identity and seamless event experience. The goal was to create a visually striking and culturally resonant festival that engaged both French and Malaysian audiences while maintaining brand consistency across all touchpoints.
Our Approach
To achieve this, we developed a distinctive brand identity and designed a full suite of event collaterals, ensuring a unified experience from digital promotion to on-ground activations. Our work encompassed:
Brand Identity Development: Establishing a recognizable and unique festival image.
Overall Look & Feel Design: Creating a cohesive and immersive visual language.
Visual & Graphic Design: Crafting logos, typography, and color palettes for a strong festival presence.
Marketing & Promotional Collaterals: Designing posters, banners, social media assets, and merchandise to amplify festival awareness.
Event-Specific Materials: Developing program booklets, signage, and exhibition displays to enhance attendee engagement.
Production & Precision Printing: Delivering high-quality brochures, banners, and buntings for a polished finish.
Event Trailer Production: A captivating 90-second animated trailer, from illustration to animation, encapsulating the festival’s essence.
The Impact
Through meticulous design and execution, we ensured a seamless and immersive festival experience. Our work resulted in:
A bold and memorable festival identity that resonated with diverse audiences.
Consistent branding across digital and physical platforms, reinforcing engagement.
Engaging animations and motion graphics that brought the festival to life.
Well-structured event materials that streamlined audience navigation.
Premium-quality printed collaterals that added a professional touch to the festival’s presentation.
By uniting creativity with precision, we transformed Le French Festival 2024 into a visually cohesive and culturally enriching experience, strengthening its impact within Malaysia’s vibrant arts scene.